How to get any investor to invest with you – Capital Raises – Real Estate Capital Raises

If you wish to raise millions of dollars to buy real estate using other people’s money, is one of the best ways to do so, even for purchasing businesses. We were involved in a campaign with someone aiming to raise 10 million dollars for two multifamily developments. We had several accounts in progress, convincing people to join the deal.

We noticed that there were issues with raising the money and generating interest. Numerous investors were unresponsive. After addressing the problems, we successfully fixed the issue, leading to renewed interest and bookings. We divided the solution into three main parts.

It’s important to stay engaged until the end to understand how everything fits contextually. The concept is straightforward. In the initial step, he took the lead in messaging. However, he was asking for too much in one outreach. Cold callers and appointment setters were urging investors to join webinars, visit the site, check the website, and book a call, resulting in four different requests. This overload caused a lack of response since people’s brains struggle to process complexity, especially in today’s fast-paced world. Simplification is crucial to avoid losing people’s interest.

To rectify this, we guided him to focus on one call to action: booking a call. All other requests were eliminated. While this improved matters, other problems remained. Nonetheless, by receiving responses and refusals, progress was made. This was the first step. The second improvement was achieved by simplifying and shortening information. The original message contained too much sales pressure, such as “I want to show you how to invest better.” The content was lengthy, causing overwhelm.

By condensing sentences to around five to seven words, we simplified the information. This led to more people booking calls as the content became more digestible. Remembering the importance of keeping things simple is essential. This constitutes the second aspect of the solution.

The third part revolves around ensuring a sufficient volume of outreach. After achieving success in messaging, we lost some of the accounts used for sending messages. To address this, we had to secure enough accounts to maintain the required volume. This was the final bottleneck. With messaging and volume in place, the campaign was on track. In situations where something works, increasing quantity is key.

The last step involved supplying more accounts, a straightforward solution. As of the time of this recording in August, it appears he might achieve subscription by November. These three core actions redirected the campaign in the right direction. The process initially seemed disappointing, but through diagnosis and correction, it became exciting.

Additionally, thorough tracking and documentation are essential. Consistent tracking prevents issues from arising. Keep meticulous records of outreach numbers, booked calls, replies, and follow-up calls. Visual representations, such as graphs, aid comprehension. You can delegate this task to a team or support staff to ensure accurate data management.

To recap, maintain a single call to action, guiding investors to book a call, and avoiding multiple requests. Simplify and condense your messaging for better reception. Once successful, scale up your efforts, either by expanding your team or having them focus on more messaging. This simple process, often overlooked, can yield significant results. If you’re interested in raising funds for real estate, check out raises.com. We’ll catch you in the next update.